Move Product Without Touching the Price: The PV Campaign Playbook

by Tech Team | Jul 16, 2026 | MLM Concepts

There’s a reason luxury brands almost never discount and a reason grocery brands that discount constantly can never stop: price cuts work once, then they work against you. Marketing research has documented the pattern for decades — repeated price promotions...

Why Your Best Sponsors Coach and Your Worst Ones Recruit: The GPV Alignment Problem

by Tech Team | Jul 16, 2026 | MLM Concepts

Direct selling has a management problem no org chart can solve: your field leaders are not employees. You cannot instruct a sponsor to train their recruits, run onboarding calls, or share their best retail scripts — they’re independent, and their time goes where...

GPV: The Number That Decides Who Leads Your Network (And Who Just Recruits)

by Tech Team | Jul 16, 2026 | MLM Concepts

Every founder eventually stares at a genealogy tree and asks the same question: which of these people are actually building a business, and which just happened to sponsor someone good? PV can’t answer that — it only measures what one person did. GPV exists to...

PV Is Not Revenue: The Metric MLM Founders Get Wrong (And Pay For)

by Tech Team | Jul 16, 2026 | MLM Concepts

If you ask most distributors what PV is, they’ll tell you it’s “points you earn when you sell products.” That answer is fine for a distributor. It is dangerously incomplete for a business owner. When you run the company, PV is not a scoreboard...